The Daily Mail recently reported that a poll in Britain suggests that for one in three women, retail therapy just doesn’t exist.
A third of women hate clothes shopping, the survey found, because they find sales staff patronising and struggle to find the items they’re looking for.
Many women are frustrated by long queues for the fitting rooms, ill-fitting clothes and aching limbs, the researchers report.
And almost half of the women surveyed say they feel “intimidated” by store staff whom they find snooty.
The study, by an online clothes retailer, debunks the myth that women are at their happiest trawling stores spending money.
The report, carried out among 2 000 women, found that 44 percent felt they had been “looked down upon” in high-end shops, while 38 percent said they felt daunted because “nothing ever looks nice on them”.
One in 10 said they felt embarrassed asking for their size and 37 percent said they felt uncomfortable changing in fitting rooms.
The study found that 15 percent of women have even cried on a shopping trip, with the biggest reason listed as looking too fat.
But it’s a no-win situation as 10 percent have shed a tear for being too skinny.
One in two have never had the “buzz” women talk about when bagging a bargain and one third don’t find shopping therapeutic.
The main reason women get stressed out in shops was not being able to find anything, with a hatred for trying on clothes in fitting rooms a close second.
A third said it was because they hated queueing and 34 percent said they were “a funny shape” which made shopping hard.
Eight out of 10 said they would enjoy shopping more if they were thinner. And half said having a bigger bank balance would improve things.
The study also found 44 percent dread going shopping for a new outfit for a special event, with weddings voted as the worst.