In China, Rovio has partnered with McDonald’s to offer location-based Angry Birds games inside the fast food restaurants. For people playing on their mobile device while they eat, there are special hidden game modes and free power-ups that aren’t available anywhere else.
Customers will also be given the opportunity to vote on the location that will feature a real slingshot on its golden arches, like those used in the Angry Birds games, to protect McDonald’s food from the naughty pigs. Christine Xu, vice president of marketing for McDonald’s China, said:
We’re delighted about this exciting new initiative in China. Both McDonald’s and Rovio are brands that are very focused on their customers, wanting to constantly bring them better and more engaging experiences, and that’s what brought us together.
Creativity reports that a TV ad starring the game’s characters is being used to launch the campaign, featuring the pigs stealing a McDonald’s burger from a customer, which sets the birds in motion.